GOOGLE ADS • PERFORMANCE MARKETING
BUILT AROUND BUSINESS OUTCOMES
Relevant searches. Qualified opportunities. Clear measurement.
01 / WHAT WE DO
Built Around Measurable Growth.
A focused Google Ads service built around your firm’s objectives, relevant search intent, and measurable campaign activity.
01
Google Search Ads
Campaigns designed around relevant, high-intent searches.
02
Campaign Management
Ongoing monitoring, testing, optimization, and budget management.
03
Keyword Strategy
Identifying valuable search terms while reducing wasted spend through negative keywords and search-term analysis.
04
Conversion Tracking
Tracking meaningful actions such as qualified inquiries, calls, and form submissions where technically possible.
05
Performance Reporting
Clear reporting focused on campaign activity, tracked conversions, costs, and other measurable performance indicators.
02 / WHY NORTHFORD
Performance Without the Noise.
Northford focuses on disciplined campaign management, relevant traffic, measurable actions, and continuous optimization. Decisions are guided by your firm’s objectives and the data available—not vanity metrics.
Transparent reporting keeps the focus on campaign activity, tracked conversions, costs, and the reasoning behind each adjustment.
Qualified demand
Focus on relevant searches from prospective clients actively looking for your firm’s services.
Disciplined management
Monitor performance, test deliberately, and make informed adjustments.
Transparent decisions
Clear reporting on measurable activity, costs, and campaign priorities.
03 / OUR PROCESS
A disciplined path from intent to acquisition.
01
Understand
Learn your firm’s services, market, ideal clients, objectives, and advertising economics.
02
Build
Develop campaign structure, keyword targeting, advertisements, geographic targeting, and conversion measurement.
03
Launch
Deploy campaigns and begin collecting real performance data.
04
Optimize
Analyze search terms, conversions, costs, advertisements, keywords, and campaign performance to make informed adjustments.
05
Scale
Where results and economics support it, identify opportunities to expand successful campaigns.
04 / WHO WE WORK WITH
Built for Professional Services.
Northford’s approach is designed for professional service businesses where acquiring the right client can create meaningful long-term value.
Accounting & CPA Firms
Reach prospective clients actively searching for accounting, tax, and advisory services.
Consulting Firms
Connect specialist expertise with relevant searches from prospective business clients.
IT & Managed Service Providers
Reach businesses searching for IT support, managed services, and technical expertise.
Commercial Service Firms
Connect with organizations searching for specialist commercial services.
Other Professional Service Businesses
A focused approach for high-value services with clear client-acquisition objectives.
Designed for firms that value relevant opportunities, clear measurement, and a disciplined approach to client acquisition.
05 / ABOUT NORTHFORD
A More Disciplined Approach to Paid Search.
Northford is built around a simple principle: advertising decisions should be guided by measurable data, clear business objectives, and continuous improvement.
That means understanding your firm’s economics, measuring meaningful actions where possible, and making deliberate decisions about what to test, refine, or expand.
06 / LET’S TALK
Ready to Turn Search Into Opportunity?
Let’s discuss whether Google Ads makes sense for your firm’s growth strategy.